hi friend! 

I’m Amanda — the extroverted-introvert behind the lens at Island Roots Photography, based here in beautiful Victoria, BC.

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For the past five years, I’ve had the honour of documenting stories that matter — the quiet, the chaotic, and the deeply meaningful. My photography journey began with a focus on motherhood: the raw, real, often-overlooked beauty of raising tiny humans while trying to hold onto yourself. As a mom of two little ones, I’ve been right there too — learning (daily!) how fast time moves and how important it is to be present in it.

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But over time, something shifted. I found myself just as drawn to photographing women not just in their roles as mothers, but as business owners, creatives, and leaders. I started seeing the same need show up again and again — the desire to be visible in a way that feels natural, empowered, and true. Not stiff headshots or curated influencer content — but something grounded. Something real.

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Now, I specialize in brand and lifestyle photography for women who are building something meaningful — women stepping into their purpose, evolving their identity, or launching something close to their hearts. My goal is to create a space where you can show up fully: as the face of your business, the heart of your story, and the energy behind your brand.

Whether you’re rebranding, refreshing your website, or finally putting yourself in front of the camera after years behind the scenes, I’m here to guide you through it — thoughtfully and with intention.

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Thanks for being here. Whether you’ve been following my journey for years or you’re just finding me now — I’m so glad we’ve crossed paths.

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You’ve got a story to tell, and I’d be honoured to help you tell it.

Let’s create something beautiful.

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Warmly,

Amanda
Island Roots Photography